FEATURED CHALLENGE: OVERVIEW
Design a Logo
As a graphic designer, this is your big chance to create a new logo for a world famous company.
To do this, you’ll identify and work with geometric shapes including rotations, translations and reflections that move one congruent shape to another. Then, you’ll develop a new logo using transformations and congruent shapes.
Grade 8 | Geometry | Time: 55 minutes
Common Core State Standards: 8.G.A.2
Careers: Arts, Media & Entertainment
What is a logo?
Learn what a logo is and see how shape transformations are used to create some famous brand logos.
Identify 3 types of transformations used by logos: reflection, rotation, translation
- What is the congruent shape/s in the Under Armour logo?
- Can we identify the transformations in the BMW logo?
- Study the patterns in 3 other famous logos.
Design your own logo
Poll the class to decide which new logo you’ll create. You'll be proposing a new logo for the Kraft Heinz Company. Then get to work to create a shape & transformations to create a logo.
BONUS LEVEL: Time to advise a football league how to improve their logo.
Apply math concepts in real-world scenarios. Build critical thinking and reasoning skills.
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